|Description||RTB Technology Publishers|
AlephD provides real-time solutions to publishers selling inventory over RTB.
Founded in 2012 by a former Criteo executive and two data scientists and serial entrepreneurs, AlephD provides real-time capabilities to online publishers. Its solutions instantly boost digital publishers RTB revenues (Real Time Bidding) by up to 30%.
The company developed real-time algorithms able to predict auction performance right before each impression is served. On behalf of its clients, AlephD chooses the best selling strategy to attract the most relevant buyers at the best price. The algorithms are fine tuned over billions of auction logs stored on a big data infrastructure. They are then applied thousands of times per second for every single impression delivered by AlephD’s customers, offering instantaneous revenue boost.
AlephD equips online publishers with the same level of technology as the most advanced advertisers or demand-side solutions. AlephD leverages all the publisher data to create a level playing field in the RTB market and unlocks new opportunities for buyers and sellers.