|Acquired by||IMS Health|
|Description||SaaS Marketing Platform for Life Science|
|Series A, 12/2009 |
Madrona Venture Group
|Private Equity, 7/2012 ||$6.1M|
Appature, Inc. is a Seattle-based technology company that provides a “surprisingly simple” cloud-based marketing software platform, Appature Nexus, designed exclusively for healthcare and life sciences companies. SaaS-based Appature Nexus combines a big data marketing database (Nexus 360), campaign management engine (Nexus Touch), and reporting and analytics suite for campaign optimization and data visualization (Nexus Insight). Appature announced on March 12, 2013 that it was acquired by IMS Health, and will continue to operate as before as a unit of IMS.
Appature Nexus Demo VideoAdded: 3/13/13