|Seed, 11/2013 ||$1M|
Blucarat delivers the first cloud-based solution to increase social engagements and conversions directly on retailers’ websites. The patent-pending Blucarat Social Commerce Core platform employs a rich set of algorithms that dynamically match like-minded shoppers to one another and relevant products; creating new levels of trust during buying cycles. Blucarat integrates social conversations and shopping by bringing the best aspects of social directly within the core of commerce in a way never done before.
Using Blucarat Social, a patent-pending, SaaS-based approach to enabling collaborative shopping, we create new purchase paths through an opt-in “Social Bar” that appears directly on commerce sites.
The Blucarat vision is in response to input from leaders of major Internet retailer sites who shared identical concerns regarding their social marketing efforts. In particular, how difficult it is to gauge the qualitative and quantitative value of social investments. The company formed to address this need and the name blucarat mirrors that reason for existence. Blue reflects the quality of rich, vast opportunity associated with a clear sky or deep ocean. Carat is the quantitative measurement of the weight and value of a precious gemstone. The fusion of the two as blucarat represents our unique ability to deliver measurable qualitative and quantitative improvements through Social Commerce.