|Acquired by||Oracle Corporation|
|Description||Data Activation System|
|Series A, 4/2008 |
|Series B, 12/2008 |
|Series C, 2/2010 |
|Series D, 1/2012 |
Split Rock Partners
BlueKai is the world’s first and only complete enterprise data activation solution for intelligent marketing.
BlueKai offers its customers a system for managing and activating all their 1st, 2nd and 3rd party data in all marketing and customer engagements. BlueKai represents the only end-to-end SaaS solution for marketers and publishers looking to maximize their cross-channel marketing efforts and create a proprietary solution for unlocking reach, scale and efficiency using data. BlueKai leads the data-driven marketing space with the industry’s first, and most advanced, Data Management Platform as well as the industry’s first, and most well-connected, Data Exchange.
BlueKai currently works with thousands of companies and is currently trusted by almost half the Fortune 30 brands to activate their data. In 2013 BlueKai was named to Forbes “50 Most Promising US Companies” list as well as Fast Company’s “10 Most Innovative Global Companies in Big Data.”
This video was originally posted on Beet.TVAdded: 11/8/12
BRX chat with BlueKaiAdded: 11/8/12