| Website | brightcove.com |
| Blog | blog.brightcove.com |
| Category | Web |
| Phone | 617.500.4947 |
| Employees |
| Total | $91.1M |
| Series A, 3/05 Accel Partners General Catalyst Partners | $5.5M |
| Series B, 11/05 AOL Hearst Corporation IAC | $16.2M |
| Series B, 9/06 GE Commercial Finance | $5M |
| Series C, 1/07 Accel Partners Allen & Company AOL Brookside Capital Hearst Corporation IAC Maverick Capital New York Times General Catalyst Partners | $59.5M |
| Series D, 5/08 Dentsu J-Stream Cyber Communications Transcosmos Investments | $4.9M |
Brightcove is an Internet TV platform/network that allows content makers to monetize their content with ad revenues. The site has two different content makers in mind, independents and established media entities. Brightcove provides different distribution and monetization solutions that work for both.
Brightcove offers two main kinds of distribution to its content makers. Content makers can allow their content to be placed on blogs and websites free of charge, which increases their reach and drives traffic, or they can license their content to be used how the buyer sees fit. Both CBS News and Fox have made deals with Brightcove.
As for ad revenues, content makers can also go about it in two ways. They can allow Brightcove to place ads in their content and share half of the revenues or they can pay a fee so they can inject their own ads without sharing revenues with Brightcove.
Brightcove allows content makers to completely brand their Brightcove platforms so all they’re using is the underlying Brightcove technology. This allows the content makers to have complete control over how their content is branded. Content makers can use the Brightcove platform as a supplement to their existing content, for instance to add videos to a news site, or as their only content platform. A lot of Internet TV sites, like VBS.tv, are using it as their only content platform.
Video is the most popular published content but video isn’t the only thing Brightcove broadcasts. Content makers can also create and publish content like slideshows, podcasts and audio.
Brightcove was founded in early 2004. Competitors include PermissionTV, VideoEgg, YouTube, Joost, and Ooyala
This video was originally published on Beet.TV
This video was originally published on Beet.TV
| Website | brightcove.com |
| Blog | blog.brightcove.com/addict |
| Stage | Beta |
| Launch Date | August 3, 2007 |
| Tags | video |
On Brightcove’s home page you have access to all their channels. You’ll find the channels listed in categories like music, news, celebs, and TV faves. There are channels for TMZ.com, Wall Street Journal, and Warner Music Group.
The biggest difference between Brightcove and YouTube is that Brightcove focuses its site around branded channels whereas YouTube focuses more on individually uploaded videos. Because of this Brightcove’s site comes off looking more professional and stylized rather than amateur.
When users go to a specific channel category, like TV Faves, they have the option of browsing branded channels or individually uploaded videos. If they choose a branded channel they get to view all the Brightcove video and media content on that channel. Channel content can be viewed from the Brightcove site or users can go to the actual site that creates the content and has integrated the Brightcove platform.
Users can add videos or channels to their own Brightcove channels or add them to their own blogs and sites.
