|Description||Splunk for CMOs|
|Angel, 1/2014 |
BrightFunnel is like “Splunk for CMOs”: we connect the dots between marketing data silos to generate predictive, actionable revenue insights. For the first time, CMOs can get a quick handle on what’s happening in their funnel, why, and what to do about it. Unlike traditional analytics, BrightFunnel is predictive from day one – so we help marketers to not only prove results, but also plan future actions. We aspire to create a self-learning system that can automatically adjust marketing budgets and priorities according to what it learns, and trigger revenue-generating actions.