AffinityAnswers enables Consumer & Media Brands to Reach large audiences without loosing Relevance in a media agnostic manner
Industries Brand MarketingData IntegrationData VisualizationMarket ResearchHeadquarters Regions Southern US Founded Date 2005 Founders Sree Nagarajan Operating Status Active
Company Type For Profit
Contact Email hello@affinityanswers.com Phone Number (512)745-2001
AffinityAnswers enables Consumer & media brands to discover hidden audiences at Scale without loosing Relevance. It is the creator of industry's first platform for #PredictiveBranding. Online social networks enable consumers to publicly engage with brands. AffinityAnswers captures such public, active engagements without intruding on
consumers' privacy. This anonymized brand engagement data is mined to create TrueAffinity, a proprietary score that defines the strength of relationship between a pair of brands that consumers engage with. The company was founded in 2005 and is based in Austin, TX