|Description||Connecting Ingredients with People|
|Seed, 11/2013 |
Klappo is a proprietary semantic-based search platform for ingredients, providing relevant information and customizable data and enabling the development of the B2B and B2C applications that people require to make educated and engaged choices when buying or selling products.
Business Summary: Klappo gathers detailed data about products and their ingredient composition analyzing not only the properties of every ingredient but also the results of their interaction. Klappo then elaborates them into a unique matrix that can be matched to different user profiles. The information elaborated by Klappo has a variety of applications across the entire Consumer Products spectrum. For example it can be integrated in mobile apps or e-commerce websites to help companies qualify their offering of products and services according health and wellness criteria and consumers make more relevant and healthier choices.
Customer Problem: world-leading experts estimate that within the next 5 years up to 60% of the global population may suffer from food intolerances or diet-related inflammation. Concurrently, people are becoming increasingly aware that diet may be one of the primary sources of health problems. Consumers and industry players demand to get meaningful answers and actionable advice to each individual’s dietary concerns based on the specific composition of each product.
Product/Services: Klappo’s platform is built on a semantic network technology developed using specific ontologies and proprietary algorithms that define the relationship between product ingredients (not only food but also medicines, cosmetics and cleaning products among others). Klappo analyzes the properties of each ingredient along with those resulting from each ingredient’s manipulation and transformation during the production process. Klappo then creates a detailed profile of every product that can be matched by the end user to customizable sets of criteria such as food allergies, intolerances, and diet compatibilities. Klappo’s proprietary engine can be integrated into a wide variety of B2B and B2C applications ranging from need-specific mobile apps (e.g. MyfitnessPal, Withings, Jawbone UP) to generalist online information (food blogs, online food retailers).