| Website | kontera.com |
| Blog | blog.kontera.com |
| Category | Web |
| Phone | (415) 558-7780 |
| Employees |
| Total | $17.3M |
| Series A, 7/06 Lehman Brothers Sequoia Capital | $7M |
| Series B, 8/07 Carmel Ventures Lehman Brothers Sequoia Capital | $10.3M |
Kontera, which has offices in both the US and Israel, offers advertisers and publishers in-text advertising solutions. After placing Kontera’s JavaScript in your code, their system will automatically create in-text ads throughout your site.
Kontera takes publishers and advertisers by application only. Their in-text advertising competitors include AdBrite and Vibrant Media. AdBrite and Kontera are both backed by Sequoia Capital.
| Website | kontera.com |
| Stage | Live |
| Launch Date | August 13, 2007 |
| Tags | kontera, ads, intext, advertising, text |
Kontera’s ContentLink service dynamically finds “contextually relevant keywords” on publishers’ web pages, which are then automatically turned into links. When a user mouses-over a link, an ad displays on the page. There are five different ContentLink ad formats – text only, text with an image, banner, video, and flash.
Many of Kontera’s publishers use the service as a compliment to AdSense. Checks are sent to publishers once a month, as long as they’ve earned $100 or more. Publishers can also edit the ContentLink tag to make sure ads match the layout of their site. In addition, Kontera offers a WordPress plugin to easily add ads to your blog.
For advertisers, a bidding system is used to determine ad placement. Kontera claims that their technology produces better relevancy & ROI.
