|Description||Wearable Sensor Technology|
|Venture Round, 11/2011 ||$200k|
|Venture Round, 4/2012 ||$7.6M|
|Series B, 12/2013 |
Norwest Venture Partners
O'Reilly AlphaTech Ventures
Misfit is focused on developing great wearable products: things that people would want to wear all the time for a long time. A pioneer in the emerging world of wearable sensor technology, the company is making products and services in the consumer health and fitness space to inspire people be more active and develop healthy habits. Misfit’s first product is the Shine, an elegant personal activity tracker that you can instantly sync with your smartphone just by placing the device on the screen.
Misfit was founded in 2011 by Sonny Vu with John Sculley, the former CEO of Apple and Pepsi, and Sridhar Iyengar, co-founder and CTO of AgaMatrix, and have Founders Fund and Khosla Ventures as lead investors. Other investors include Norwest, OATV, Max Levchin, and incTANK.
Misfit ShineAdded: 3/11/13
The Misfit Shine is an elegant, wireless activity tracker that you can sync with your smartphone just by placing the device on the screen. Shine is the only fitness tracker that you can wear anywhere on your body using different accessories. It’s metal so you can wear it just as easily to a black tie event as to a friend’s birthday party. Simply tap Shine and a halo of lights appear to tell you how close you are to your daily activity goal. Carved out of a solid block of aircraft grade aluminum, it was built to last a lifetime. It is super strong and water-resistant for swimming. The Shine will retail in the spring of 2013 for $99. Accessories are also available: a sports wristband ($19), a stylish leather band ($49) and a necklace ($79). For more information: www.misfitwearables.com/shine