| Website | openx.com |
| Blog | blog.openx.org |
| @OpenX | |
| Category | Advertising |
| Phone | 626-466-1141 |
| hello@openx.com | |
| Employees | 220 |
| Founded | 5/08 |
| Description | OpenX |
| TOTAL | $73M |
| FUNDING TOTAL | $73M |
| Series A, 6/07 First Round Capital Index Ventures Mangrove Capital Partners O'Reilly AlphaTech Ventures | $5M |
| Series B, 1/08 Accel Partners First Round Capital Index Ventures Mangrove Capital Partners O'Reilly AlphaTech Ventures | $15.5M |
| Series C, 5/09 DAG Ventures Accel Partners Index Ventures Mangrove Capital Partners First Round Capital Jonathan Miller | $10M |
| Series D, 5/11 SAP Ventures AOL Ventures Presidio Ventures Mitsui Global Investment | $20M |
| Series E, 1/13 Samsung Ventures Accel Partners Index Ventures SAP Ventures Mitsui Global Investment Presidio Ventures Cyber Communications | $22.5M |
OpenX is a global leader in digital and mobile advertising technology. OpenX’s vision is to unleash the full economic potential of digital media companies. OpenX solutions provide a unique Software as a Service platform by combining ad serving, an ad exchange, a Supply Side Platform, and content valuation.
OpenX Technologies, Inc., a wholly owned subsidiary of OpenX Software Ltd., is based in Los Angeles and is backed by leading investors including Accel Partners, Index Ventures, SAP Ventures, and Samsung Venture Investment Corporation.
For more information, please visit www.openx.com.
OpenX is a trademark of OpenX Limited. All other trademarks are the property of their respective owners.
Yield Optimization Redefined
Added: 10/2/12The Trouble with Ad Exchanges
Added: 10/2/12The Trouble With Ad Serving Today
Added: 10/2/12The Power of Revenue Serving
Added: 10/2/12| Website | openx.com |
| Blog | blog.openx.org |
| Stage | Live |
| Launch Date | February 8, 2011 |
OpenX Enterprise is a SaaS ad serving platform enabling users to maximize their ad revenue by optimizing all ad revenue channels in one place.
Users have advanced targeting and trafficking features such as frequency capping, behavioral targeting, and conversion tracking to help grow revenue. Users can also access new global demand from the real-time buyers bidding for ad inventory on OpenX Market (an ad exchange).
| Website | openx.com |
| Blog | blog.openx.org |
| Stage | Live |
| Launch Date | February 27, 2012 |
OpenX Lift is a yield optimizer that works from within an ad server.
Whenever an ad call occurs, OpenX Lift uses predictive algorithms to determine what each demand partner will pay, then factors in their historical fill and discrepancy rates to calculate the true CPM potential. OpenX Lift then sends the impression to the buyer offering the highest yield.
| Website | openx.com |
| Blog | blog.openx.org |
| Stage | Live |
| Launch Date | April, 2009 |
OpenX Market is an RTB (Real-Time Bidding) enabled ad exchange.
OpenX Market allows the real-time selling of display and mobile ad inventory to ad networks, DSPs, and other buyers who only buy targeted impressions using RTB.