Revver

edit

The first user generated video site to offer revenue share, Revver is now another de-hyped conqueree of YouTube. Revver was founded in 2004 before user generated video had even begun to take off. For months into its infancy Revver looked to be a viable alternative if not legitimate challenger to YouTube. Its 50/50 revenue share model landed some high profile content like Ask a Ninja, LonelyGirl15 and the Diet Coke and Mentos guys. Users were immediately enticed by the chance not only to be a web celebrity but to make some cash while they were at it. Unfortunately, the revenue share model seemed to preclude a lot of good content from getting on the site. Many videos seemed and still seem to be half hearted attempts at making a few bucks, while YouTube generated a culture which kept users sticking around. Revver’s pre and post roll ads were also a big part of the problem. While it may have drawn a large base of amateur producers to the site, it discouraged millions of potential viewers who eventually went over to YouTube.

According to Compete.com, Revver page views are still growing, however, they hit less than 300 thousand monthly while YouTube achieves close to 250 million. Competitors in the user generated video area include Veoh, YouTube, Sony owned Crackle, DailyMotion, Metacafe, iFilm and others. Ian Clarke, original Revver Co-founder, now runs social news site Thoof.

Products

edit

Revver

edit

Traffic Analytics

Quantcast

Compete

Add Comment

Sources

1. LiveUniverse Buys Revver for More than a Song (about $5M) (newteevee.com) [edit]
2. siliconbeat.com [edit]
3. siliconbeat.com [edit]