We help financial institutions attract and retain profitable customers through payment intelligence.
Payment intelligence is about helping financial institutions transform mountains of payment data into a goldmine of insight. Through powerful analytics and segmentation techniques, Saylent’s solutions can help financial organizations turn “big data” into business intelligence, giving them the insight to: drive more profitable customer behaviors, increase brand loyalty, reduce the risk of fraud, identify new revenue opportunities, and achieve competitive advantage.
Saylent’s rules-based segmentation capability enables users to group people together on the basis of behavior patterns and demographics in virtually limitless combinations. Through powerful and sophisticated analytics, Saylent’s process identifies under-performing and profitable segments alike. Automated tools allow the creation of customized and highly differentiated new products, marketing campaigns, and incentive programs to motivate profitable behaviors.
Saylent’s solutions utilize the customer’s existing payment and customer data and are fully integrated with leading processor systems from Jack Henry & Associates, CO-OP Financial Services, FIS, and Vantiv.