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General Information
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StatusPrivately Held
Websiteyelp.com
CategoryWeb
Address 650 Mission St. #2
San Francisco, CA, 94105
USA
Employees
Founded7/04

People
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Jeremy Stoppelman
Co-founder and CEO
Russel Simmons
Co-founder and CTO
Geoff Donaker
COO

Funding
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Total$31M
Series A, 7/04 1
Max Levchin
$1M
Series B, 10/05 2
Bessemer Venture Partners
$5M
Series C, 10/06 3
Benchmark Capital
$10M
Series D, 2/08 4
DAG Ventures
$15M

Competitors
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Insider Pages, Viewpoints, Judys Book, Rummble, LocoGopher.com, Citysearch, Zvents, Upcoming, Qype, Tipped, GenieTown, YellowPages.com, YellowBot, Sazze, Epinions, CitySquares , Loladex, Pelago, Notches, Kudzu.com, TriValleyBook, BooRah, TrustedPlaces, Smalltown, SuggestionBox

Tags
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localsearch, localreviews, reviews, avriette

Yelp
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Another company founded by two former PayPal employees, Yelp is a local reviews website covering almost 40 states. Users write and read reviews about anything from their favorite hole in the wall restaurant to the worst downtown club. Additionally Yelp offers social networking features: the ability to add friends, groups, events, talk in forums or message contacts. The idea behind this is that users will trust their friend’s reviews more than others. Yelp’s competition comes from Citysearch, Insider Pages, Yahoo Local and formerly Judy’s Book.

Products
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Yelp
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Websiteyelp.com
StageLive
Launch DateJuly 10, 2007
Tags product-review
Yelp screenshot
Above: Yelp Screenshot -- #1

Traffic Analytics

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Livegraph

Compete

Yelp

Comments

Anonymous Business Owner - May 16, 2008 at 1:27pm
I've perused the Yelp site, and I'm not impressed. Too much room for users to leave phoney critiques. Furthermore, if they plan on shaking businesses owners down under the guise of "marketing" their businesses on the site, I suggesst they clean up the "social networking" aspect of the site. Any brief check of the Talk section reveals immature discussion based around sexual innuendo and weekly bouts of binge drinking. Frankly, these aren't the kind of people I want frequenting my business, nor are they the kind of people I want spreading word-of-mouth about my business.
Kit Marshal - April 29, 2008 at 11:05am
I find an interesting mix of synergy and exchange of ideas, which is the entire point of providing a site such as Yelp; putting people together with other people.
Ben - April 21, 2008 at 3:28am
What is the revenue model for yelp? How much do they bring in every month? Doesn't the rating system dramatically reduce the potential customer base?
Daniel Larsson - March 26, 2008 at 11:23am
I personally love Yelp.com as a source of information on the more obscure restaurants and bars where I travel. Great social networking features and a dedicated user base!
john doe - February 29, 2008 at 11:54pm
I find that people are too easy on restaurants for it to be useful to me. I'm much too picky. Some people will say things like, "Quality isn't too good, but it's all you can eat and there's a lot of variety! 4.5 stars". For me it's quality over quantity. Most of their reviewers feel the opposite.
Dave Hong - December 31, 2007 at 1:30am
Yelp isn't a bad place for social networking. I find it to be a very cool site to share experiences (and photos!) of venues you have been. Their staff is helpful and full of energy if you need help (say, merging two duplicate business listings). Sadly, they don't yet offer support for non-US locations (Canada, Mexico, Europe, the rest of the world, etc.).
djmimi - October 22, 2007 at 9:09am
dogoody two shoes type of website, can't leave any negatives.

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Last Edited 2/27/08

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