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CEO, Co-Founder, Founder
Executive Management
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  • Investor Type  Accelerator, Private Equity Firm, Venture Capital
  • Investment Stage  Early Stage Venture, Private Equity, Seed
  • Number of Exits 
  • Company Type For Profit
  • Contact Email enquiries@true.global
  • Phone Number 44 20 3740 6940

True invests in consumer businesses that are changing the way people live through its funds dedicated to investing in innovators and those who are reimagining their industries. Investing up to £100 million, through its private equity fund — is only one part of what True does for its partners. True is a value-add investor that nurtures brands

supporting them with everything from access to emerging technologies, to extraordinary collaboration opportunities from across True's community. True also invests between £100k and £5m in digital-first, breakout brands that represent the future of consumer behaviour when they’re at pre-seed to Series A stage. We also invest in the retail and consumer technologies which will enable consumer progress — and disrupt the way business has been done to date.

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