Number of Portfolio Companies 1
Number of Exits 
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  • Investor Type  Individual/Angel
  • Investor Stage  Seed
  • Number of Exits 

Brian Baumgart is the President of SmartMedia Technologies.

Previously, he was co-founder and CEO of Gradient X - a leading DSP for programmatic marketing with industry-leading machine learning for predictive buying and performance optimization. We built an incredibly scalable real-time bidding platform, eclipsing over 190 billion ads per month

within the first year. The company was acquired by Singtel (Singapore Telecom) in 2013.

For the seven years prior to founding Gradient X, I was an angel investor and executive at Adconion. During this time, we scaled rapidly raising over $100m in financing and expanded to 26 offices across 18 countries and over 700 employees. I most recently served as President and Chief Strategy Officer of Adconion Direct - the company was acquired by SingTel in 2014 for over $235 million.

In 2004 I joined Fastclick as VP of Business Development and member of the executive team. We secured $70 million in private equity funding and completed a successful NASDAQ IPO - the company was acquired by Value Click (now AllianceData) for over $214 million.

Before Fastclick I launched AdMonitor for Publishers, the third party ad-serving division of L90 (NASDAQ:LNTY), where we quickly captured market share, leading to its acquisition by DoubleClick.

Out of college, I co-founded one of the first companies providing DSL broadband in Southern California - it was acquired by a larger ISP.

Number of Investments 1
Brian Baumgart invested in Conversion Logic on Aug 14, 2014. This investment - Angel Round - Conversion Logic - was valued at
$1.1M
.
Announced Date  
Organization Name  
Lead Investor  
Funding Round  
Money Raised  
Aug 14, 2014
Conversion Logic
Angel Round - Conversion Logic
$1.1M
Number of Exits 
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Brian Baumgart has exit - Conversion Logic.
  • Conversion Logic Conversion Logic is the leading SaaS provider of cross-channel attribution, measurement and analytics solutions.
Number of Current Jobs 2
Number of Past Jobs 6
Brian Baumgart has 2 current jobs as President at SmartMedia Technologies and Partner at Dimension 6. Additionally, Brian Baumgart has had 6 past jobs including CEO at Conversion Logic.
Organization Name  
Title At Company  
Start Date  
End Date  
Conversion Logic
CEOMay 2016Dec 2019
Gradient X
Founder/CEOMar 2012Sep 2013
Adconion Direct
President & Chief Strategy OfficerJan 1, 2011Feb 1, 2012
Adconion Media Group
Vice President, Strategic DevelopmentDec 1, 2005Dec 31, 2011
Adconion Direct
Team Member
Fastclick
VP Business Development
Number of Current Board & Advisor Roles 1
Brian Baumgart is the Board Chairman at Conversion Logic.