Chris Selland

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Chris Selland joined EasyLobby in July 2008 to lead the company’s corporate identity and product positioning, demand generation, corporate communications, and strategic alliance initiatives.

Prior to EasyLobby, Chris was Vice President of Business Development at SoundBite Communications, where he developed and managed SoundBite’s key strategic alliances and corporate development initiatives, including the acquisition of Mobile Collect in February 2008.

Mr. Selland is a well-known expert in the areas of Customer Relationship Management (CRM) and enterprise technology. He founded Reservoir Partners L.P., a CRM/enterprise software advisory & consulting firm in 2001, which merged in 2004 with Aberdeen Group (acquired by Harte-Hanks) where he served as Vice President of Sell-Side Research. Mr. Selland also served as an M&A/market advisor for Covington Associates, an Investment Bank specializing in Mergers & Acquisitions in the enterprise software and services industries.

Earlier in his career, Mr. Selland served as Vice President of Marketing at eSupportNow, a venture-funded eCRM service provider. Prior to eSupportNow, he was Vice President of e-Business Strategies at the Yankee Group, a technology research and consulting firm which was acquired by Reuters. Mr. Selland has also held senior sales and marketing positions at Primix Solutions, ON Technology, Computer Associates and Ingersoll-Rand.

Mr. Selland is past President of the Customer Relationship Management Association (CRMA). In addition, he has been frequently quoted in major business and industry publications, and is a past member of the CRM Magazine Editorial Advisory Board. He is an accomplished public speaker and presenter, having chaired and spoken at numerous leading industry conferences, including the DCI CRM Leadership Summit & Linkage’s Sales & Marketing Leadership Summit. Specialties:

Strategic Alliance Development. Mergers & Acquisitions (M&A) and Capital Raising. Technology Marketing and Positioning. Customer Relationship Management (CRM) services & strategies. Experience