Scheinman pioneered and shaped the social networking space as an early employee of Friendster and the first employee of Bebo.
Scheinman headed business development and sales at Friendster from 2003 to 2005 where he helped develop viral marketing aspects of the service. Jim then left Friendster to join Bebo as the first employee and board member, where he was integral in launching the site, heading sales and business development, and leading the strategy which resulted in the company’s eventual sale to AOL.
In November 2007 Scheinman left Bebo to join Charles River Ventures. He currently works there as an Entrepreneur in Residence, and serves on the board at MocoSpace.