Riccardo Donadon was born in Treviso and, after graduating from high school, embarked on a psychology degree course. In 1990 he started working with his father but his great passion was the internet, so halfway through 1995 he accepted the challenge to create a work crew whose purpose was to tell the world the story of the Benetton sports teams via the internet. A few months later the first Italian virtual mall Mall Italy Lab (http://www.mall.it) was set up. In 1999 it was signed over to Infostrada and is still present in the commercial area of the Italian portal Libero.itSeptember 1998 marked a turning point: Riccardo Donadon left Verde Sport together with the 8 people who had accompanied him along the Mall adventure and founded E-TREE (www.e-tree.com). From this moment on, it is all about e-nergy, enthusiasm and pure e-speedWith Riccardo Donadon, in just a few months E-TREE became a reference point throughout Italy for its way of working, its informal outlook, its rapid growth, its business method and the undoubted skill in the solutions created. In 2001, when the company reached a 26-billion lire turnover and employed 160 people, it was sold in its entirety to the Etnoteam group.In September 2003 Donadon left E-TREE and spent almost a year looking after his garden, relaxing and pondering new ideas and new initiatives.In January 2005 Donadon founded H-FARM, the first private Italian incubator, with the aim of transforming innovative ideas into successful startups. H-Farm was born in the countryside of Ca’ Tron, near Treviso, and in May 2008 the second epicentre in Seattle, WA, USA was established. H-farm already boasts an operational office in Mumbai, India, which will soon become the third epicentre for business.