Primary Job Title Founder and CEO Primary Organization Savvy Matters
Location San Francisco, California, United States Regions San Francisco Bay Area, West Coast, Western US Gender Male
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Shiv Singh is the Senior Vice President of Global Brand and Marketing Transformation at Visa.
Shiv was formerly the Global Head of Digital for PepsiCo Beverages (across paid, owned and earned media). Shiv was responsible for all digital engagement across brand marketing, shopper marketing and foodservice marketing. Shiv also lead the
company's foray into real-time marketing and is playing an instrumental role in establishing new consumer insights and measurement methodologies for the business along with new forms of transmedia consumer engagement.
Prior to PepsiCo Shiv worked at Vivaki and Razorfish Inc for over twelve years in their New York, London and San Francisco offices serving in his last role there as the Global Social Media Lead. During his tenure there, Shiv worked with companies like Mercedez Benz, Philip Morris International, Citigroup, Microsoft, Victoria Secret and Ford Motor Company.
Shiv is the author of the book, "Social Media Marketing for Dummies" and has written for the Harvard Business Review online, Ad Age magazine, Mashable and other publications. Shiv has also served on the Grand Jury of The Effies Worldwide among other global marketing award juries.
Shiv sits on the advisory board of Buddy Media and a few startups currently in stealth mode.
Shiv got his Bachelors in Business Adminstration from Babson College and his M.Sc. from the London School of Economics.