28
53
Growth Score
-34 pts
Heat Score
5 pts
Company Performance Metrics
Score
Trend
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Growth Score - The measure of growth based on company activity, operational metrics, and investments
Growth Trend - The change in the growth score over the given time period
Heat Score - The measure of the market interest, media activity, and Crunchbase profile activity
Heat Trend - The change in the heat score over the given time period
Recent Milestones
Raised Funding Round
Jan 1, 1970
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253375
Beiersdorf AG is a German personal-care company based in Hamburg, manufacturing personal-care products and pressure-sensitive adhesives.
Past Role: Procter & Gamble Company, Brand Manager
Felicitas Hackmann: Marketing Comms, Content Creation & Project Manager
About the Company
Beiersdorf AG is a German personal care company based in Hamburg, manufacturing personal care products. Its brands include Coppertone, Elastoplast, Eucerin (makers of Aquaphor), Labello, La Prairie, NIVEA and tesa SE (tesa tape).
The company was founded in 1882 by pharmacist Paul Carl Beiersdorf in Hamburg and sold to Oscar Troplowitz in 1890.
Paul C. Beiersdorf's patent for a new manufacturing process of medical plasters, dated 28 March 1882, is regarded as foundation date of the company.
In 1911 Troplowitz launched a new product called Nivea, a stable fat moisturiser. He had previously introduced the lip balm Labello in 1908, among many other products.
