Company Performance Metrics
Founded in 1850 as a small pork and cured meats craft workshop, Fiorucci has grown to become the leading Italian company specializing in the production and marketing of cured meats and other branded gastronomic products. With 2004 sales of approximately EUR 360 million, the company targets the premium end of the market, selling its products in both
the retail and foodservice segments in over 40 countries worldwide. Headquartered in Pomezia (Rome), Fiorucci employs approximately 1,200 people and runs eight production facilities (seven located in Italy, one in the United States) with company owned subsidiaries in Italy, the US, UK, France and Germany. The Company produces and markets more than 600 products, such as prosciutto crudo (both Parma and San Daniele ham), prosciutto cotto, bacon, Bologna sausage, dried salt beef, cheeses, specialty foodstuff, balsamic vinegar and ready meals. The company's products are marketed under the Fiorucci brand as well as under the Fiordicotto, Suprema, Suillo, Norcinetto and Rostello brand names.
