Company Performance Metrics
- Helen Russell: Co-founder and Executive Chair
- JP Lachance: Chief Executive OfficerPast Role: Pacific Catch, Chief Financial Officer
Founded in 1995 by Brooke McDonnell and Helen Russell, Equator's commitment to a sustainable, transparent approach spans more than two decades. In 2011, Equator formalized its commitment to sustainability by becoming the first California coffee roaster to become a certified B Corporation. Today, Equator operates seven retail cafes in the San
Francisco Bay Area, has an expanding national wholesale business, offers subscription and home delivery, partners with Michelin star chefs, and operates their own coffee farm. Whether you prefer a medium-dark roast with notes of caramel and chocolate or a light roast that’s bright and fruit-forward, Equator has a flavor profile to please all palates. All Equator coffee is sourced ethically, roasted expertly, and shipped fresh, for optimal brewing.-centric company, dedicated to quality and sustainability.