Company Performance Metrics
Mike Haigh: Founder & Inventor
First; it is clear that there are millions of people in the UK who could benefit from affordable flood protection. There are products in the marketplace which offer flood protection of course, but they tend to address specific problems, such as a door or an airbrick, rather than the whole range of potential water ingress points confronting the
average householder, and they are too expensive to attract a large proportion of the people who need them.
In addition, it is obvious that, in a situation where a neighbourhood is threatened by a sudden flood emergency, there will only ever be one way in which the majority of properties may be protected and that is if each householder is able to protect his own property. No government body could hope to deploy enough resources fast enough to compete.
The FloodKit concept is to empower the householder to protect his own home by equipping him with the tools to do that at an affordable price. The kit is designed to provide a complete and comprehensive set of flood protection products for use by a householder in an emergency. The products have all been rigorously tested, are easy to use and proven to work at least as well as many far more expensive items currently on the market. Taken together with the advice offered to homeowners in a useful DVD as part of the kit, identifying all of the things that he may do to improve his chances against flooding, a community response can be developed.
