r goal with the Continuum of Care is to help our client funeral homes connect with families digitally, from lead generation to prearrangement, through the service, and beyond. We understand the challenges funeral homes are facing daily. The digital Continuum of Care offers integrated services that save you time, help you improve efficiency, and help you connect with today’s consumers. This is a major win for the funeral profession.”

Funeral Directors Life’s Continuum of Care allows funeral professionals to interact with families digitally, through social media, email marketing, customer relationship management, professional web profiles, digital contracts, and even integrations with at-need services such as Passare and insurance assignment services.

“Funeral Directors Life is the only preneed insurance provider that helps funeral directors communicate digitally with their families throughout the entire continuum of care—before, during, and after the funeral—using one integrated suite of digital care services,” said Todd Carlson, Executive Vice President of Sales and Chief Sales Officer at Funeral Directors Life. “As a result, funeral directors and their at-need and preneed staff can more easily serve families, build trust, and communicate on a more personal level—not to mention, improve efficiency and profitability.”