Gemewizard’s products apply to the full range of the trade's stakeholders, including jewelers, traders, dealers, retailers, appraisers, manufacturers, buyers, gem experts, and gemology students, enabling the communication, description, analysis, grading, pricing, and trading of color in gems. It also enables the automatic color analysis of a digital image of a colored gem.

Gemewizard provides products such as GemeEducation, GemePrice, GemeShare, GemePro, and GemeSquare. It was founded in 1995 and is based in Ramat Gan, Israel.