and beauty are then promoted via the gurus’ channels to millions of subscribers and followers. Items for the boutiques are sourced directly from brands or retail partners and from exclusive collections such as Local Socialite, that represent the style and individualism of all its haulers. To come see how HaulerDeals is changing the face of how shoppers browse and purchase their fashions, visit www.haulerdeals.com to change the way you shop or follow @haulerdeals on Twitter.

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"They’re building a social commerce engine by letting people buy the clothes, accessories, makeup, and jewelry products that the gurus promote in its videos. The products are offered in either a flash sale along the lines of Gilt Groupe, or by subscription like Beachmint and JustFab."

"HaulerDeals is a roll-up of 15 to 20 “Haulers” or fashion gurus with existing audiences on YouTube, Pinterest, and other social networks. Each week, the Haulers displays stylish looks, called “daily crushes,” from partner boutique brands at discount prices. Items generally cost less than $100 each.

The haulers have a cumulative four million YouTube subscribers and more than one billion total video views."