Company Performance Metrics
Cisco Sacasa: CFO AdvisorPast Role: Buzz Points, CFO
Brian Swearingen: Founding Partner
Humm is an Austin-founded technology company that's changing the way guests give feedback to restaurants. In an elegant and non-intrusive way, we collect feedback at the table, in realtime while guests' emotions are at their peak. We give them an outlet to vent about negative experiences so they won't head to the internet where their
feedback can affect the purchasing decisions of hundreds of potential customers.
While we look like a technology company, Humm is built around the psychology of consumers. We recognized six years ago that traditional methods of collecting feedback weren't working, yielding only 5% response rates. Humm is truly revolutionizing the way consumers give feedback yielding response rates of over 80%, giving businesses never-before-seen vision into the strengths and weaknesses of their operations. Traditional feedback solutions don't even come close.
Humm has also proven to be an excellent tool for tracking employee performance, collecting customer information for loyalty programs, and promotional awareness.
