• Company Type For Profit
  • Contact Email info@lema21.com.br
  • Phone Number +55 11 3063-5356

Lema21 brings the “cut the middleman” business model to Latin America by offering quality designer eyewear online for approximately $120 USD. They dubbed the concept “smart eyewear”, providing transparency about the traditional supply chain to consumers and offering prescription frames with anti-reflective organic lenses for one standard price (R$

267).

The two Brazilian entrepreneurs, Jonathan Assayag and Naomi Arruda, started the venture after living in the US for many years. Witnessing the US recession, they returned to Brazil in search of opportunities to apply their skillsets in a growing economy. They combined their Silicon Valley and luxury brands backgrounds to explore this eCommerce vertical and bring innovative value to the booming Brazilian Market. Jonathan and Naomi named the company “Lema21”, which stands for “life motto 21” – a concept relating to the vision of this new generation of people who are positively changing the Brazilian economy and the world around them.

The company was incorporated in 2012 and is based in Sao Paulo, Brazil.

Lists Featuring This Company

Acquired South America Companies
2,047 Number of Organizations • $17.3B Total Funding Amount • 1,112 Number of Investors
Acquired Sao Paulo Companies
774 Number of Organizations • $6.2B Total Funding Amount • 582 Number of Investors
Closed Fashion Companies
4,318 Number of Organizations • $6.1B Total Funding Amount • 1,735 Number of Investors
Acquired Internet Companies
7,792 Number of Organizations • $158.8B Total Funding Amount • 12,905 Number of Investors
Lema21 was acquired by eÓtica on Apr 20, 2015.

Frequently Asked Questions

Where is Lema21's headquarters? Lema21 is located in São Paulo, Sao Paulo, Brazil.Who invested in Lema21? Lema21 has 2 investors including Graph Ventures and Social Capital.How much funding has Lema21 raised to date? Lema21 has raised .When was the last funding round for Lema21? Lema21 closed its last funding round on Oct 15, 2013 from a Venture - Series Unknown round.Who are Lema21's competitors? Alternatives and possible competitors to Lema21 may include TradesyCraftsvilla, and Lensabl.