Company Performance Metrics
Lyfe is putting the "social" back into social networking. They came across this problem because their own news feeds where being cluttered by ads, their friends posts were being drowned out by "clickbait" articles &random videos that didn't lead to real engagement with their friends.
Put simply people had stopped
posting like they used to. The social aspect of social networking had disappeared. Algorithms tried to guess who should see your posts and when Businesses, Brands, Celebrities & Influencers you followed were able to reach you.
At Lyfe they recognised this problem and set to fixing it. They value the social connections, while understanding people want to connect with the Brands & Celebrities that interest them. As a result they split your news feed, one for your friends and one for the pages you like.
They also added personalised trending content that you can choose to engage with or dismiss with the swipe of a finger. No longer do you have to see the same "popular" post all day long.
