Company Performance Metrics
- Nikita Khanna: Co-Founder
Anmol Ahlawat: Co-FounderPast Role: Instago, Co - Founder
Moxie Beauty is a haircare company that makes and sells products designed to care for various hair types and concerns. It offers a range of formulations, including cleansing, conditioning, scalp treatments, and styling products that aim to address issues such as dryness, frizz, wave enhancement, curl definition, and scalp health. The company
focuses on creating products with clean ingredients and tailoring routines that combine multiple items to support holistic hair care. Its haircare lines include shampoos, conditioners, serums, creams, and gels formulated with input from scientific and haircare professionals to suit specific textures and habits. Moxie Beauty distributes its products mainly through direct-to-consumer channels and online retailers, organizing its offerings into routines and specialized solutions for different hair needs. The brand emphasizes transparent ingredient choices and products developed for targeted hair concerns rather than generic, one-size-fits-all solutions.