transformational for detecting, quantifying, and forecasting membrane fouling and scaling and identifying foulant types. Combining advanced imaging and sensing hardware and ML/AI-powered software, Noria’s monitoring system provides unprecedented imaging of membrane surfaces, precise reporting and analytics on plant operating conditions, and intelligent decision support. Noria’s system is provided as integrated hardware- and software-as-a-service (HaaS/SaaS) and is transformative for monitoring, forecasting, and optimizing plant performance – enabling up to 30% in plant operational cost savings.

Noria’s market includes municipal and industrial facilities using membrane-based technologies to desalinate seawater/inland water, purify freshwater, or decontaminate/desalt wastewater for reuse. Industries include oil and gas, electric power generation, mining, and more.

By the end of the decade, demand for freshwater—needed for human consumption, agriculture, and industry—is expected to outstrip supply by 40%. Noria's mission is to make water treatment more efficient, affordable, and sustainable now and for the years ahead.

Noria was founded in 2013 and is headquartered in Los Angeles, California.