agreement with IVI, Spain to bring world class IVF treatment to India. IVI is a leader in Reproductive Medicine and is one of the largest IVF group in the world. IVI operates 28 centers across 8 countries in Europe, South America and Asia. NIF aims to bring advanced Assisted Reproductive Technology (ART) to India in partnership with IVI. The partnership has resulted in a substantial addition to Nova's IVF services and technology, including proprietary software, training and quality management.

While India has seen a significant rise in the number of patients opting for infertility treatments, the numbers are still abysmally low compared to the couples actually requiring medical treatment. One of the major reasons for this is the lack of awareness amongst the public about the basic concept that ‘infertility is a disease that needs to be addressed medically. Nova IVI Fertility was launched with this commitment to offer standardised and ethical infertility treatment, as well as addressing the urgent need for an organized institutional provider for fertility treatment.