Company Performance Metrics
- Cassandra Ong: Managing Director, Founder
Launched in April 2023, OtterHalf is a remote marketing consultancy founded by industry veterans with 20+ years of collective experience in marketing and partnerships within the tech sector. The agency was established by a team that experienced redundancy during the height of a tech layoff, with a mission to bridge the marketing expertise gap for
tech companies.
OtterHalf’s services include 1. Serving as a fractional marketing team for businesses, where companies pay a monthly subscription, and 2. Engaging in project-based work through the traditional agency model, where OtterHalf works with businesses on a per-project basis.
The firm was selected among 33 startups for the SMU Business Innovations Generator Incubation Programme by the Institute of Innovation and Entrepreneurship in August 2023, and was a finalist in the ‘New Kid on the Block’ category for Marketing-Interactive’s Agency of the Year Awards 2024.
