Industries Ad TargetingAdvertisingAnalyticsBig DataEnterprise SoftwareMarketingHeadquarters Regions Europe, Middle East, and Africa (EMEA), Middle East Founded Date 2005 Founders Elery Pfeffer, Guy Gildor, Ran Shaul Operating Status Active Last Funding Type Series B
Company Type For Profit
Phone Number 972 9 951 8147
Pursway dramatically improves customer acquisition, cross-sell and retention by unlocking the power of relationships between people in your customer and prospect base.
Using sophisticated algorithms and its proprietary database, Pursway transforms existing customer and prospect databases into an exclusive social graph mapped from thousands of
open web sources. These social graphs are designed to mathematically identify actual relationships between people, empowering marketers with the knowledge they need to motivate individuals demonstrated to have influence over the purchasing decisions of others.
Using the Pursway Influence Value Order (PIVO) technology, marketers have seen a 2-5X lift in program ROI with major improvements in customer acquisition, cross-sell and retention