The team delivers ready-to-distribute internally and externally easy-to-understand, actionable insights and recommendations. Lens Engage, our proprietary video research platform, enables our team to customize immersive research experiences that lead to breakthrough insights. Creative prompts, thought-provoking activities and video-based responses provide compelling, unfiltered target audience stories to build the case for investment and change with senior leadership. We deliver breakthrough diverse audience insights through syndicated reports and custom studies. Our innovative Lens Library provides a rich ethnographic view into the lives, needs, and perceptions of diverse communities. Through interactive video activities, screen sharing, markup tools, and guided discussions, we create engaging experiences that help participants deeply reflect on and share their authentic experiences. This multi-faceted approach transforms participant stories into comprehensive understanding that drives meaningful innovation. Our team supplements self-paced research with quantitative surveys, interviews, and co-creation sessions to meet your insights needs.

OUR CAPABILITIES User Needs, Experiences, and Perceptions; User Subgroups and Personas Journey Mapping; Concept Testing; UX Design Lab Ad and Messaging Testing; Employee, Expert, Supplier, and Community Partner Interviews

KEY METHODOLOGIES Custom high-quality niche respondent recruitment; On-demand online communities; Mobile Research Video Research; Online in-depth interviews and focus groups; Competitive benchmarking; Secondary research; Quantitative studies

POPULATIONS Multiethnic populations (including African American/Black, Asian, and Latino/Hispanic consumers) Members of the LGBTQ+ community Millennial and Gen-Z consumers Gamers Small business owners Luxury good buyers Food insecure populations People with disabilities.