Company Performance Metrics
Nicholas Morrow: Chief Technology Officer
Viktor Metelev: Chief Marketing Officer
Tangible creates instruments that follow a consistent, clean design aesthetic and user experience, each focused on a fundamental musical element like harmony, melody, and rhythm. We understand that having a feature that someone can intuitively use is more important than having two they can’t. Instruments with inspired design inspire better music.
Competitors are designing electronic instruments for electronic musicians, their thought process is not concerned with people who aren’t. At our earliest design stages we ask how do we design tools not only for professionals but also for drawing future musicians in? How do we make something that feels inviting and inclusive? No one else seems to be asking.
Electronic instruments today create barriers to creativity. Hardware is complex and unmusical, software instruments aren't inspiring, products generally lack focus. Humans crave self expression and we need the right tools to do so. After hundreds of years, instruments like guitars, violins and pianos have been perfected. Electronic instruments haven't yet. We want to expand the market of electronic musicians by removing technical barriers and designing focused and simple ways to create music.
