project, offering access to a comprehensive team at a fraction of the cost of a single full-time employee.

Our Philosophy

Your Long-Term Partner: We aim to build meaningful, long-term relationships, working together as a cohesive team.

Personable Experts: We enjoy collaborating with our clients, making the process enjoyable and sharing in the excitement of achieving results.

All Gain, No Pain: Our full-service team alleviates the headaches of marketing, allowing you to focus on running your business. We are genuinely invested in helping you achieve your goals.

Our Roots

Founded in 2013 as 11-11 Marketing, our inspiration came from working with First Nation and Indigenous-owned businesses in Alberta’s oil sands. We recognized a disconnect between industry and these organizations and set out to tell their stories and break down barriers. Over time, we discovered that entrepreneurs across various industries faced challenges in sourcing qualified, trustworthy marketing services. We committed to making a difference by educating clients with expert marketing professionals and comprehensive services all in one place. Today, we serve a diverse clientele across North America, spanning industries from site services and industrial maintenance to sports, nonprofit, and the arts. We remain grateful to the First Nations and Indigenous entrepreneurs who gave us our start and continue to partner with us in growing their businesses.

Our Team

At Trait, each team member is an expert in their discipline. Our exceptional strategists, writers, designers, developers, and cinematographers leverage their education, expertise, and creativity to help your business grow.