Primary Job Title Founder and CEO Primary Organization 
MachineVantage
Location Berkeley, California, United States Regions San Francisco Bay Area, West Coast, Western US Gender Male
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Dr. A. K. Pradeep is the founder and CEO of MachineVantage. Prior to that, he served as the chief provocateur of Nielsen. Appointed to this role in January 2013, Dr. Pradeep leads the Entrepreneurial drive for Science Based Disruptive Innovation across Nielsen.
Most recently, Dr. Pradeep was the CEO of NeuroFocus, a division of Nielsen, which
ranks as the world’s preeminent Consumer Neuroscience firm. Dr. Pradeep was the founder of NeuroFocus.
Prior to NeuroFocus, Dr. Pradeep was the CEO of BoardVantage, the world's premier provider of software for Corporate Governance. BoardVantage continues to be the market leader in creating paperless boardrooms for most of the Fortune 500 companies. Dr. Pradeep is the author of “Governance Beyond Sarbanes Oxley – Five Easy Pieces”, a guidebook for board members and senior corporate executives. Dr. Pradeep was the founder of BoardVantage.
Dr. Pradeep’s awards and honors include the Grand Prize - Great Minds Award by the Advertising Research Foundation, the organization’s top prize which recognizes “an individual who brings excellence to advertising research in the category of research innovation.” He was also named “Person of the Year” by the USA India Business Summit for his “impressive innovations and achievements in the field of neuromarketing.” Dr. Pradeep has been featured in major media outlets including ABC World News, CNN, The Economist, The New York Times, and many more.
Dr. Pradeep holds many U.S. and international patents and has been published in numerous scientific journals.
Dr. Pradeep earned his Ph.D. in Engineering from the University of California at Berkeley.
