Primary Job Title SVP, Brand/Culture and Co-Founder Primary Organization Automation Anywhere
Location San Jose, California, United States Regions San Francisco Bay Area, Silicon Valley, West Coast Gender Female
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Neeti is a co-founder and senior vice president of Automation Anywhere, leading brand and culture strategies, and initiatives across the company. An avid strategist, she brings over 20 years of business management, marketing and entrepreneurial experience from a wide variety of industries, including technology, business consulting, and advertising.
Neeti thrives on holistically negotiating the continuously evolving character of marketing programs and loves to “play customer” personifying the voice of the customer. She is the company’s thought leader and vocal advocate of “bot ethics” in a world moving decisively towards AI. Neeti influences business strategy in scaling and driving company success. She defines and develops the Automation Anywhere brand as the world's leading intelligent Digital Workforce provider. She is also responsible for working across company divisions in maintaining focus on superior user experiences, helping to drive customer success.
Favorite ‘automation’ quote: “I have one word for Automation Anywhere. – WOW!” A very satisfied customer
Fun facts: - Can’t live without music, chocolate, coffee and books (the paper kind). - Believes that the world of software needs to be seen in color.
