Primary Job Title Co-Founder & Executive Chairwoman Primary Organization Radicle Science
Location Encinitas, California, United States Regions Greater San Diego Area, West Coast, Western US Gender Female Also Known As Pelin Wood Thorogood
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Pelin Thorogood is a new media marketing and analytics expert, recognized for her leadership in both venture-backed startups and public companies. Her career as a high-tech innovator includes leading the go-to-market strategy as CMO of WebSideStory (acquired by Omniture/Adobe), extending Peregrine Systems’ enterprise software business
(acquired by HP) into web-based applications, and, in the mid 90s, launching one of the very first mobile B2B applications. Since the WebSideStory acquisition, Pelin has been involved with several cloud-based technology leaders and new media companies either as advisor or board member, including InsideView, InboundWriter, Limelight Networks, Technology Leaders, and Online Marketing Institute. In both 2011 and 2012, she was named one of the “20 Women to Watch” in sales lead management. Pelin holds a BS in Operations Research, Masters in Engineering, and MBA degrees, all from Cornell University, where she also serves as Executive-in-Residence for the Johnson Graduate School of Management.
