Primary Job Title Founder / CEO / Investor Primary Organization Greats
Location Brooklyn, New York, United States Regions Greater New York Area, East Coast, Northeastern US Gender Male
Facebook View on Facebook LinkedIn View on LinkedIn Twitter View on Twitter
Babenzien began his career managing clients at ICM Partners. Towards the end of the 1990s, he began consulting with fashion companies, including Eckō Unltd. and Mecca. He later worked for Puma, eventually landing with K-Swiss. Babenzien served as the director of lifestyle and entertainment marketing for that company, and then the Global Director of
Entertainment Marketing. Babenzien became the CEO of Boast in 2010, re-establishing the retail brand that had been founded in 1973. Babenzien worked with Andy Spade to revive the company, and began showing collections for both men and women in advance of the company’s 40th anniversary. In 2013 Babenzien founded the online footwear company Greats Brand with Jon Buscemi. He knew that he wanted to create a high quality footwear brand that was sold direct to the consumer rather than through 3rd party retailers.