Primary Job Title Founder Primary Organization 
SeatID
Location New York, New York, United States Regions Greater New York Area, East Coast, Northeastern US Gender Male
Website www.yatirvc.com Facebook View on Facebook LinkedIn View on LinkedIn X (Twitter) View on X
CEO of MIKA
General Partner at YatirVC
Founder and Chairman at Fl3ur
Partner and Marketing Strategist for I Know The Chef LLC
Founder and investor at Certifiled
Investor in MIKA
Investor in Rewardy
Internet and Technology Advisor to PM Benjamin Netanyahu 2009.
Internet campaign manager, the Likud Party, Benjamin Netanyahu 2009 elections.
Campaign Manager, Benjamin Netanyahu Primaries for Likud party 2008.
Economic and technology advisor to former Prime Minister Benjamin Netanyahu, as head of opposition.2006-2009
In-charge and maker of the first political Blog in Israel (Benjamin Netanyahu) 2006-2009.
Entrepreneur: Meduza Diving Centers
Entrepreneur: Meduza Marine Projects
Entrepreneur and Investor in Digital Diving.
Personal achievements:
Head of IANTD and CMAS diving organization in Israel, 1999-2003
Author of The Diving Encyclopedia.
Diving instructor ( Instructor trainer, highest degree available)
Captain (Res.) IDF Navy special unit, 1993-1998
Executive MBA, Hebrew University (In progress)
LLB
Community give back:
Established and was commanding officer of two Israeli special police force units (voluntarily): Zabar – special crime fighting unit, and Etgar – fighting vehicle crimes special unit.
Founder of “HSA” ISRAEL (Zalash), a voluntary nonprofit organization for rehabilitating handicapped and challenged people.
Sani is a Marathon runner completed over 10 marathons among them NY Marathon, Athens, Florence, Tel-Aviv, Tiberias and more.
Sani also competed in Triathlons and on 2009 competed in his first Iron-Man triathlon in Austria.
Specialties
Venture Capital
My Travel
Experience
CEO
MIKA
November 2011 – Present (1 year 1 month) New-York
MIKA Combines Fashion, E-commerce, Technology and Content to create a solution for shoppers offering cutting edge curated and complete fashion looks. One look every 24HR, Emerging and established brands, curated by top-stylists, delivered by a magical technology made by an amazing team. Working with the best fashion blogs in the industry, top stylists from Elle, Vogue and more.
General Partner
Yatir VC
Venture Capital & Private Equity industry
January 2010 – Present (2 years 11 months)
Early stage investment fund partner - Yatir VC
Venture Capital & Private Equity industry
August 2009 – Present (3 years 4 months)
Yatir is a venture capital partnership, specializing in funding and mentoring Israeli Internet web-based applications startups at the pre-seed stage.
internet campaign manager - 2009 elections
Benjamin Netanyahu
August 2005 – Present (7 years 4 months)
Founder and Active ChairMan
4Flowers
2011 – 2011 (less than a year)
BordMember and Investor
MIKA
2011 – 2011 (less than a year)
Investor
Certifiled
2011 – 2011 (less than a year)
Economic and Government advisor
PM Benjamin Netanyahu
April 2006 – May 2009 (3 years 2 months)
board member and instructor trainer
HSA israel
August 2004 – August 2006 (2 years 1 month)
managing director
medusa
November 1999 – October 2002 (3 years)
