British American Tobacco reported a pretax profit increase to GBP 9.86 billion in 2025 from GBP 3.54 billion in 2024, driven by strong sales in smokeless product categories. The company also reported a 2.1% increase in total revenue to GBP 25.61 billion for the year, supported by growth in its newer reduced-risk products including Velo, Vuse, and heated tobacco. Additionally, British American Tobacco expanded its smokeless brands consumer base by 4.7 million in 2025, reaching 34.1 million users worldwide. The company gained millions of additional customers each year for its smokeless brands, reflecting rising adoption of its non-combustible products. Furthermore, British American Tobacco Uzbekistan built a customer base of more than 18,000 retail outlets, indicating significant growth in its B2B distribution network. However, the company faced a 1% decrease in total revenues compared to the previous year, largely due to foreign exchange headwinds.