Company Performance Metrics
Gruv is a social music curation and discovery platform that helps artists reach, nurture, and grow their audiences and earning potential.
We unite music artists, curators, and consumer music audiences in one cohesive and intuitive community and marketplace. We help listeners discover and champion new artists, new music, and new music communities,
and help artists discover, grow, and sell directly to these audiences.
We believe that creators are micro-businesses - they need tools, data, and insights so they can grow and earn. We connect creators with communities of audiences - helping them leverage actionable data and monetize fragmented audiences that other platforms fail to capture or expose. We're initially focused on music - giving independent & emerging music artists tools to earn 10x more than they would from streaming royalties alone while saving them time and reducing critical barriers to market entry and consumer discovery.
Grüv’s initial product is built to serve our primary focus: Reimagining the playlist-building experience to connect Artists and listeners in more transparent and equitable ways.
Traction Results from closed testing: *200 users *50% User stickiness. *2K+ Wait-listed users signed up for invitations. *2.8 hours of median daily usage. *15 cities around the world. *50 user-run communities created
