Company Performance Metrics
A peer-to-peer health and wellness content marketplace. While our target user is the average performer (interested but challenged to meet their health and wellness goals), our market entry point is through independent health coaches (personal trainers, nutritionists, and mental health coaches). The fully developed and on-market mHealth platform
empowers these coaches to run small businesses (think Etsy x Instagram x Whoop) for their clients. Our growth strategy is highlighted by micro-community migrations: existing health coaches will bring their clients onto the platform. Once on the platform, the users (clients) will experience a unique journey beyond consuming coaching content. It promotes community and accountability in an effort to break the health management cycle of the average performer: start, stop, start, stop. Ultimately each user and cohort establishes and manages three health scores: Activity Score, Accountability Index, Health Accountability Index Score (HAIS).
The mHealth Market was estimated at $54.25B in 2021 and is expected to grow to $243.57B by 2030 with a CAGR of 18.2%.
