Company Performance Metrics
- Ben Starr: Founder and CEOPast Role: PartyGaming, Head of UK Bingo Sales and Marketing
Launched in 2009, 15 Marketing is a boutique agency 3.0 to the eGaming industry.
Founded by Ben Starr, the company looks after many major gaming brands. With a flagship super-affiliate portal and 2 operator sites from launch, the company has no bias on software, vertical or territory.
Building on experience from the very early days of UK
online gaming, 15 Marketing is a personable, hands-on agency that cares more about ROI than flashy sales pitches.
A small team is a key feature of the company and as such, they aim to progress quickly rather than be surrounded by red tape.
Having launched OhMyBingo.com, LotsofBingo.com and ReadySetBingo.com, 15 Marketing expanded into client marketing in February 2010. They quickly attracted two clients, Carlton Bingo and Amuso. 15 Marketing controlled all marketing spend for these brands and also ran design, SEO, merchandise and direct mail.
In July of 2010, 15 Marketing provided OhMyBingo.com with proprietary free bingo software. The agency also launched a 3rd operator site, Bingo Me Happy. 2010 also saw 15 Marketing sign Vista Gaming as a client, the company that powers 8 UK facing brands, including Cyber Bingo UK.
15 Marketing offer a multitude of services, ranging from basic online marketing to offline campaign production and planning. They are regular contributors to all major industry magazines, conferences and exhibitions.
