Company Performance Metrics
- Toni Keskinen: Chief Product Officer, Co-FounderPast Role: Optima Partners, Associate Director
180ops is an AI-powered revenue intelligence SaaS (Containarized Kubernetes based solution) designed to help large and mid-cap B2B enterprises maximize their revenue and profitability. By answering four critical questions—what to sell, to whom, when, and why—180ops transforms traditional CRM systems into proactive tools that guide sales and
customer success teams. It provides actionable insights to identify up- and cross-sell opportunities, predict customer readiness, and mitigate risks.
Ideal for enterprises seeking to optimize their sales performance and operational execution, 180ops delivers unparalleled analytics on sales pipelines, customer behavior, and offering performance. It combines internal data sources like billing, ERP, CRM, and marketing automation with external datasets and macroeconomic forecasts to create a comprehensive, strategic view of market dynamics.
180ops addresses the common challenges of biased CRM data and reactive customer management by offering a proactive, AI-driven approach. Its focus on billing data ensures accuracy and reliability, making it the ultimate 'One Source of Truth' for revenue operations. With 180ops, businesses can bridge the gap between strategy and execution, empowering stakeholders across all levels to make informed decisions and drive growth.
The technology has been developed as composite AI solution, using ML, advanced mathematics, time-series-analysis, neural networks and GenAI by individual purpose. Each process has been optimised to deliver DaaP outcomes (Data as a Product), which means that the data products are evidence based, traceable and trackable. This is required from enterprise management technology. The tech also meets observability and security requirements from companies like Telcos and Insurance companies. The tech has been created as API first flow thru technology responding to practical requirements: Right answer, to the right person, at the right time, in an understandable format and in the technologies used for decision making. The data needs to be delivered where the action is and 180ops delivers that.
C-LEVEL FEEDBACK FOR 180OPS, "You can only manage what you know and understand" 1.Changed their perception of what analytics and datadriven management should look like 2.Revealed tens of millions in up- and cross-sales opportunities in their current customers. Also tens of millions in growth opportunity in existing customers that were NOT named for any salesperson 3.How different strategies their salespeople have in terms of managing customers and how that impacts sales productivity and customer lifetime value. 4.How pareto principle (80/20 rule) plays in their customer segments, offerings, sales, declining and lost customers… 5.How significant this fundamental knowledge is in order to build a functioning apparatus on top of it with workflows, AgenticAI and AI in general