36Kr consists of three major business segments: 36Kr media, Venture Capital and Kr Space, through which they strive to offer Chinese entrepreneurs and SMEs with one-stop service encompassing providing of information, matchmaking of financing and direct access to funding, not to mention office solutions and relevant incubating services. They aspire to become the platform that provides entrepreneurs and SMEs with ambient services that can help them grow, nothing short of utilities.

36Kr has served over 20,000 startups and helped to secure next round financing for 4,000 firms with free-of-charge services throughout the entire process, supporting startups to embark on their very first steps. Currently, over 90,000 startup projects are being proceeded on the 36Kr on-line platform where 80% of premium projects are hosted. Meanwhile, they have established an investment alliance of top 15 Chinese institutional investors with the mission of offering the best financing support to the most promising bunch of entrepreneurs.

Out of recognition of their vision, China’s fintech giant Ant Financial has made a strategic investment in 36Kr so as to better SMEs’ financing needs. In addition, 36Kr is also favored by globally-renowned Matrix Partners China and traditional securities giant China Securities, with both as its shareholders. Another strategic investor – China Merchants Group’s VC was introduced in 2016.