Total Funding
12
Total FundingSeed raised
Growth Score
pts
Heat Score
8 pts
Company Performance Metrics
Score
Trend
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Growth Score - The measure of growth based on company activity, operational metrics, and investments
Growth Trend - The change in the growth score over the given time period
Heat Score - The measure of the market interest, media activity, and Crunchbase profile activity
Heat Trend - The change in the heat score over the given time period
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Abakus provides online and offline media marketing software solutions for advertisers and consumers.
Keshore Vummarao: Director of EngineeringPast Role: Softface, Various Lead Positions- Keshore Vummarao: VP of EngineeringPast Role: Softface, Various Lead Positions
About the Company
Abakus, Inc. provides software solutions to increase the effectiveness of marketing campaigns. It offers data and insights that allow media agencies and advertisers to optimize their campaigns; and enable them to take better media planning and buying decisions by calculating the true marginal value of marketing channels, providers, and placements.
The company was founded in 2013 and is based in Emeryville, California. Abakus operates as a subsidiary of Exponential Interactive.
